Effective Marketing Begins with Research |
 As a business leader, if you want to identify and capitalize on market opportunities, minimize risk while doing so, and benchmark your progress in achieving marketing goals, then begin with strategic market research. It is difficult – and risky – to craft effective marketing efforts without first having deep knowledge of your customer. Effective research can help you understand your customers’ (and non-customers’) motivations and behavior. It also provides insight as to how and when to communicate with customers
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Optometrist Research Study Participant Wins iPad |
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 Our Research Team was recently engaged in an important effort to gain optometrist's insight and opinions about referring patients for surgical ophthalmology in their area; we received nearly an 11% response rate and informative feedback! Dr. Jonathan Garretson, the optometrist at Premier Eyecare won the drawing for an iPad 2, one of the incentives for completing the survey. A special thank you to all the doctors who took the time to complete the online survey.
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At Tschetter & Associates, we believe creating tactics without a goal achieving strategy wastes your money. We don’t just tell you what “you should be doing” we show you why and how to effectively reach your goals.
Facebook. Twitter. Blogs. RSS Feeds. YouTube. Google AdWords. Do you really need to jump in to the social media? How should your organization incorporate social media into your marketing campaign?
Television, radio, print and direct mail are as important as ever in reaching potential customers.
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