The end of the year is closing in fast, and now is a great time to reflect on your marketing opportunities. Did your company set goals for 2014? If so, were they met? Did you create a strategic plan, or was marketing a when there’s time task? As you prepare for the year ahead, remember the SMART way to create goals for your business.
Creating a marketing strategy can seem daunting, but the first step is to determine where your business is now and where you want it to be in the future. No matter what your goals might be, they can be successful if they’re in line with the five SMART principles.
Don’t get caught up in vague generalizations; goals need to be specific and measurable in order to be effective. Are you interested in improving your product or service? What will be changing, and when? Do your goals align with areas of needed business growth?
It’s much easier to reach the finish line when you know how far you have to go. A “smart” goal will be one that is measurable. Do you want to increase revenue next year? If so, by how much? Nearly every marketing effort can be measured today and worth it to know what works for your business.
Are the goals you’re setting actually attainable for your business? It’s important to be realistic when planning for the future. Are you hoping to broaden your client base? Consider how you will reach potential customers and how likely it is that they’ll come on board. Is your team prepared, do you have enough staff?
Is what you hope to achieve actually relevant? Is this the right time for such a goal. Will it be worthwhile for your business? Consider how timing can make or break a great campaign – and the budget.
Whether you hope to reach your goal during your next quarter or by the end of 2015, it is important that your objectives are time-bound. Having a specific end in sight will help to keep you and your team motivated and able to prove your success!
Like most of our clients, your core activity is not marketing and for some not even business, but without a strategy in place you might be missing the opportunity to connect with customers. Determine what you want your future to look like, and consider the S.M.A.R.T. method as you work with your staff to set goals for the year ahead.
Get ahead of the game and start planning your 2015 marketing plan using your remaining 2014 budget. If you need help, contact us and get started before the new year begins.