Is Your Marketing Plan Ready for 2012? |
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The New Year is here, is your business ready? As the state of the economy begins to turnaround, using a marketing plan as a roadmap to achieve business goals saves time, energy and money.
Do you want to increase sales? Perhaps you’re looking to improve your patient volume. Maybe you’re launching a new product or service. These are all reasons to have a systematic, well-thought-out plan to work from every year. Taking just a few hours every year to consider what your business should focus on over the coming year could mean the difference in income and growth.
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Effective Marketing Begins with Research |
As a business leader, if you want to identify and capitalize on market opportunities, minimize risk while doing so, and benchmark your progress in achieving marketing goals, then begin with strategic market research. It is difficult – and risky – to craft effective marketing efforts without first having deep knowledge of your customer. Effective research can help you understand your customers’ (and non-customers’) motivations and behavior. It also provides insight as to how and when to communicate with customers
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In today’s marketing world, direct mail typically falls to the bottom of the list…if it’s on the list at all. With the increased popularity (and lower cost) of email and social media marketing, direct mail usually falls by the wayside. But when a company takes a targeted, well thought out approach to direct mail, it can be an extremely successful marketing tactic.
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Top 10 Strategies for Successful Healthcare Marketing in 2011 |
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Health care reform and the economy have changed both the provider and the patient side of health care. Beyond the advances in technology, clinical expertise and quality many individuals bring their consumerism to their health care purchases. Today’s economy means more patients than ever are paying for health care coverage out of their own pockets or managing high-deductible plans. [read more]
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Social Media – The Answer to Your Marketing Prayers |
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If your business or organization hasn’t jumped on the social media bandwagon, online marketing success may just be passing you by. Very few organizations can thrive by using social media tactics alone, but when incorporated into an overall "traditional" marketing plan, the use of social media can significantly increase your chances of marketing success. [Read more]
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