What’s all the buzz about online reviews you ask? Consumers are definitely doing their research before buying a product or service and especially before scheduling an appointment with a physician.
What does your online presence look like? Are your credentials and expertise recognized? If you don’t know the answer to these questions, Google yourself for the answer.
We often hear doctors say that patients don’t choose doctors based on a Google Plus or HealthGrades rating, but that’s simply not true. Worse yet, they don’t go to doctors who have poor ratings. Just like a retail rating on a product or service, patients use their consumer-buying decision making and trust the experience of others.
How do you fix that? Simply ask… ask your patients to visit these sites to rate you and boost your online presence. There are multiple ways that you can do this.
- Ask at the end of the appointment
- Include a “rate me” card in their paperwork
- Encourage patients in an e-newsletter
- Include review site links on your social media channels and website
But, what if you get a bad review? Acknowledging your bad reviews shows patients that you do care and to address their concern builds a relationship and extends their loyalty to you.
We can help to ethically enhance your online ratings, give us a call or drop us an email.