Meet The Tschetter Associates |
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Susan Bollinger, MA Jacquie Trost Joan Gilbert Gargaro, MBA Letha Williams, Ph.D. Kaye Karr Thomas Frey
Cande Tschetter, Ph.D., APR
Change management and career transition are areas of additional expertise. Dr. Cande has conducted research into women's career development and transition among mid-life women to careers considered to hold more purpose by the individuals. She now coaches individuals who seek career transformation and business leaders challenged to transform organizations to meet the demands of the 21st century. Accredited by the Public Relations Society of America, she earned a Ph.D. in Business, concentrating on Organization and Management. She also holds a master of science degree in Administration and a bachelor’s degree in Community Development and Public Administration from Central Michigan University. Susan Bollinger, MA Jacquie Trost Letha Williams, Ph.D.
Thomas Frey, APR
Joan Gilbert Gargaro, MBA
Joan has a B.S. with honors from the University of Michigan and an M.B.A. with an emphasis in Marketing Strategies from the University of Detroit-Mercy. She has taught marketing courses at Wayne State University and served on the Board of Directors for the Detroit Chapter of the America Marketing Association. She has completed a graduate course at Michigan State University for certification in social media marketing, “New Media Driver’s License.” She also volunteers in multiple community programs for mental health care, educational, and medical research. Most recently, she undertook the development of a marketing communications program for an Oakland County non-profit. Kaye Karr
Dr. Williams is a strategist, researcher, educator, and executive in the general business, health care, and non-profit sectors. Her expertise is in strategy development, quantitative and qualitative research methods, marketing communications, organizational crisis and change management, team building, and leadership development. With more than 30 years of experience in leadership roles, Dr. Williams has championed many growth-oriented and successful strategic plans, developed and led award-winning teams, and coached supervisors, peers, and students who are currently making positive contributions to their organizations and disciplines.
Dr. Letha holds a Ph.D. in Organization and Management with a focus in Leadership and research interest in ethics. Her dissertation examined the ethical decision making of hospital marketing leaders. She also holds a Master of Public Administration earned at the University of Michigan, and a bachelor degree in journalism earned at Oakland University. Her academic appointments include Associate Professor of Health Administration at A. T. Still University, and adjunct professor at Baker College, Davenport University, and Trident University International. Dr. Williams is a strategist, researcher, educator, and executive in the general business, health care, and non-profit sectors. Her expertise is in strategy development, quantitative and qualitative research methods, marketing communications, organizational crisis and change management, team building, and leadership development. With more than 30 years of experience in leadership roles, Dr. Williams has championed many growth-oriented and successful strategic plans, developed and led award-winning teams, and coached supervisors, peers, and students who are currently making positive contributions to their organizations and disciplines.
Dr. Letha holds a Ph.D. in Organization and Management with a focus in Leadership and research interest in ethics. Her dissertation examined the ethical decision making of hospital marketing leaders. She also holds a Master of Public Administration earned at the University of Michigan, and a bachelor degree in journalism earned at Oakland University. Her academic appointments include Associate Professor of Health Administration at A. T. Still University, and adjunct professor at Baker College, Davenport University, and Trident University International. |
Cande Tschetter, Ph.D., APR
Dr. Tschetter is an executive, educator and veteran communicator experienced in business, academia and client management. She is known for producing results-driven and award-winning campaigns utilizing a diverse background in market research, planning and execution. As a highly-skilled project manager, she is an innovative problem-solver, motivational leader and respected adjunct professor at Central Michigan University, AT Still University and Baker College.
Susan has an extensive background in health care public relations, and has been on the inside of public and media relations operations at Henry Ford Health System, The Detroit Medical Center, Bon Secours Cottage Health Services and Garden City Hospital. Her for-profit public relations experience includes managing corporate communications for a Tier 1 automotive supplier. Her journalism background means quick copywriting with economy of word and creative turn of phrase, as well as the ability to work with designers to achieve the client’s vision. 
Jacqueline’s responsibilities include copywriting, social media marketing and web strategies. Blending new media with traditional marketing and communication strategies is her expertise. With nearly 10 years of experience in media relations, strategic marketing and communication planning, copywriting and Web 2.0 strategies, she had the creative know-how to build and execute successful campaigns.
Dr. Williams is a strategist, researcher, educator, and executive in the general business, health care, and non-profit sectors. Her expertise is in strategy development, quantitative and qualitative research methods, marketing communications, organizational crisis and change management, team building, and leadership development. With more than 30 years of experience in leadership roles, Dr. Williams has championed many growth-oriented and successful strategic plans, developed and led award-winning teams, and coached supervisors, peers, and students who are currently making positive contributions to their organizations and disciplines.
Joan’s marketing experience covers a diverse group of industries, from automotive to financial services and entertainment venues. Her experience includes extensive market planning, consumer and corporate research, advertising campaign development, direct/email programs, as well as e-newsletters and PowerPoint presentations. In addition, she has worked with a number of educational and healthcare-related non-profits and social agencies to develop brands/logos, online newsletters, promotional campaigns, plan and manage major fundraising events, and social media marketing.
Kaye has more than 30 years in healthcare and supports the entire team in their research projects. She is the key contact research participants speak to when responding to requests for their participation. Kaye has a reputation for her organizational and extraordinary people skills.
