Effective Marketing Begins with Research
As a business leader, you want to identify and capitalize on market opportunities, minimize risk while doing so, and benchmark your progress in achieving marketing goals – it begins with strategic market research.
It is difficult – and risky – to craft effective marketing messages and efforts without first having knowledge of your customer. Effective research can help you understand your customers’ (and non-customers’) motivations and behavior. It also provides insight to how and when to communicate with customers.
Every business benefits from knowing the needs of their constituents, what the market conditions are before launching a new service or to increase sales to gain additional income.
Market research is also used to build relationships through two-way communication and encourage customers or clients interact with your business or practice more frequently.
Do you want to learn what 10 to 15 percent of your targeted audience thinks or believes about your business, and then bring that information into your marketing efforts? The key to effective market research is asking the right questions of the right people at the right time. This requires consultation with professionals who are experienced in the science and art of market research.
Specifically for Health Care
Research is essential in identifying unmet healthcare needs, evaluating new services, monitoring changing market conditions, understanding what various generations of patients want, assessing personnel supply and demand, and predicting future revenues.
Our Research Services
From online surveys, to focus groups, or one-on-one interviews, our research team can build a research project that provides insight into how your constituents think about your business or practice.
At Tschetter & Associates, we stand ready to assist you in these efforts. Your goal is our goal: Achieve growth and profitability while minimizing risk.