Social Media – The Answer to Your Marketing Prayers

If your business or organization hasn’t jumped on the social media bandwagon, online marketing success may just be passing you by. Very few organizations can thrive by using social media tactics alone, but when incorporated into an overall "traditional" marketing plan, the use of social media can significantly increase your chances of marketing success.

In the 2010 Trust Barometer Survey, which is an annual global opinion leaders study, states social media is among the top 10 credible sources of information about a company. In fact, social media ranked higher than corporate or product advertising. This is a clear indication of the importance of relationships with the customer.

These days, most consumers turn to the Internet as their major source of information, whether it’s for news or product/company information. It makes good business sense that companies and organization maintain a high profile online. For many companies, a social media strategy is an easy, low-cost and successful way to reach a specific demographic of their consumer base that can be measured.

Applications like Facebook, LinkedIn, Twitter and Foursquare are being used to offer exclusive information and discounts to followers and fans. Due to the nature of various social media outlets, they are completely viral (spontaneously sending news from one user to another) and produce just-in-time opportunities for communication. If a consumer likes something you have to say, he/she can re-tweet or re-post your company’s information thousands of times within a matter of minutes.

Many companies have not yet realized the value of utilizing social media for business purposes, but it is easily quantifiable and you’re able to determine a ROI. Find out how Tschetter & Associates can help integrate social media into your marketing plan.