Cande Tschetter, Ph.D., APR
Chief Executive Officer
Chief Creative Officer

Cande Tschetter, Ph.D., APR

Dr. Tschetter is an executive, educator and a veteran communicator experienced in business, academia and client management. She is known for producing results-driven and award-winning campaigns, utilizing a diverse background in market research, planning and execution. As a highly-skilled project manager, she is an innovative problem-solver, motivational leader and respected adjunct professor at Central Michigan University, AT Still University and Baker College.

Change management and career transition are areas of additional expertise. She has conducted research into women’s career development and career transition among mid-life women and what mid-life patients expect from their doctor. She is now on a quest to learn if expectations are different by generation.

She often coaches individuals who seek career transformation as well as business leaders who are challenged to transform organizations to meet the demands of the 21st century.

Dr. Cande enjoys her students, online teaching, reading and is a tech geek (with a little help). Her retirement plan is to teach from the beach — and she practices during her travels to find the perfect beach. Most of all, she enjoys her grandchildren and looks forward to attending their high school and college graduations!

Accredited by the Public Relations Society of America, Dr. Tschetter earned a Ph.D. in Business, concentrating in Organization and Management. She also holds a master of science degree in Administration and a bachelor’s degree in Community Development and Public Administration from Central Michigan University.

Meet the other team members