Kathy is an award-winning senior marketing communications professional, bringing to the Tschetter & Associates team more than three decades of experience in healthcare, corporate, academic, photographic and architectural industries. Her areas of expertise include project management, creative direction, business development, brand strategy, communication, advertising and public relations.
As Manager of Marketing, Public Relations and Business Development for Detroit Medical Center (DMC), Kathy successfully launched major marketing campaigns, effectively increasing referrals, appointments, staffing, brand awareness, and overall profits for the organization. She has strong knowledge of marketing channels, including internal and external communications, print collateral, B2B, B2consumer, special events, radio, social media, and more.
“Hostas, hybrid day lilies, daisies, delphiniums, black-eyed susans and coneflowers galore!” In her spare time you can find Kathy working in her shaded garden, mostly perennials, which was developed over a long period time. Since her shovels first worked the flower beds, she’s enjoyed sharing flower varieties amongst her friends and other master gardeners, loves to stroll through community garden walks, and her most current interests have expanded to fill the garden with enticing plants attracting those delightful hummingbirds. “My garden is my sanctuary – everyday something new evolves.”