Consumers are more savvy than ever. Just because their doctor referred them to you, doesn’t mean that they don’t do their own research on you! How are you going to stand out from the rest?
Great, you have a website. Hopefully it describes your specialties, where you’re located and what insurances you accept. But is that enough?
We know that patients choose doctors on attributes that might seem silly to you – but they want to know if you speak their language, if they can understand an accent, some like older doctors for their wisdom, others like younger doctors for their new technology expertise, some prefer women, others prefer men.
Now you can add to your website a video profile that describes your expertise and shows you attributes. Today’s patients want more personal and respectful relationship with their doctors. Once they’ve watched your video, they will determine if you are a good match for them.
A video profile has many other benefits, such as improving your website search rankings, too. Search engines like websites that have videos on their site, rather than traditional text only sites. Your video profile can be used in social media advertising, like Facebook and YouTube – oh yes, many doctors have YouTube videos posted.
We’ve created more than 100 different physician profile videos, we certainly have it down to an art. Give us a call or drop an email today and let’s get start producing your physician profile video.