My brand, you ask? Yes, that’s right, every one has their own personal brand, separate from the company you own, manage, or work for. Are you wondering for what reason?
At the end of the day, or a career change, or an unexpected plot twist in your life, we won’t be able to take our clients or projects with us. But, the social network we create, we still own. We all know the saying, it’s not what you know, but who you know. Now more than ever, we need to know the people in our networks.
Adding a relatable presence to the online world can do more good, than harm. While being professional, post about achievements, accomplishments, what you are working on or planning to do, along with some of your allowable company information will build your network, and not just the love for the company.
Sure, we know you’re thinking, do I want my employees creating these networks, I don’t want them to be more popular than the company. But, statistics show that 98% of employees are already using a social media platform for personal use, and about 50% are already posting about your company. What better way to spread news about your company than through the employees they are the ones your potential clients turn to or trust.
There are a few more benefits to letting your employees utilize social media during work time, connecting with their network may help them to solve problems faster, clear their mind for a few moments and come back to deliver results on a difficult task, and more exposure for you.
So go ahead, brand yourself, and let your employees do the same.
Need help with getting started or an evaluation of you social brand, we can help just give us a call or drop us an email.